Online used car dealer, by appointment

Sell a small, carefully chosen stock of used cars through online listings and private inspections, with no big yard.

Startup costA$25k to A$80k
Monthly revenueA$20k to A$90k
Time needed20+ h/week
First incomeMonths
  • A$25k-80k
  • Part-time
  • From home
  • Licence or permit needed

Estimates for a small start in Australia, not guarantees.

What it is

A licensed dealer with a small stock of cars, typically 3 to 10 at a time, advertised on Carsales, Facebook Marketplace and your own website. Buyers book inspections and test drives by appointment.

Your first three steps

  1. Check your state's dealer licensing rules to see if you can operate without a full yard, and what premises or storage you need
  2. Pick a niche, such as small cars, ex-fleet vehicles or utes, and work out your buying budget
  3. Build relationships with an independent mechanic and a detailer, then photograph and list your first car
Who pays

Private buyers who found the car online, and sellers who want to trade in or sell their car quickly.

How it makes money

You earn the gap between what you pay for each car, including preparation, and what you sell it for. Low overheads mean you keep more of each sale than a big yard would.

Skills that help
  • Spotting good-value cars
  • Writing honest listings and taking good photos
  • Negotiating
  • Keeping accurate records
Watch out for
  • A motor dealer or car trader licence is generally needed if you trade regularly, and rules and thresholds differ by state, so check with your state's licensing body
  • Some states require approved premises or limit home-based dealing, and your council may need to approve running a business from home
  • Statutory warranty, disclosure and cooling-off rules, and checking for finance owing or written-off history (e.g. PPSR search)
  • Online scams and payment fraud, so use secure payment methods and keep records
  • Public liability and motor trader's insurance, and where you'll safely store and test drive cars
  • Arranging finance may need an Australian Credit Licence or a referral arrangement, so check with ASIC

Deep research report · Australia

Everything you need to start: online used car dealer, by appointment

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a small used car dealership in Australia?

Startup costs are typically around $25,000 to $80,000, depending on how many cars you stock, licensing, insurance and where you store and test drive them. Most of the money is tied up in your stock.

How much can an online used car dealer earn?

Monthly revenue is typically around $20,000 to $90,000, depending on how many cars you sell and their prices. This is revenue, not profit, because car purchase costs are significant. Hours start at about 20 per week.

Do I need a licence to sell used cars from home in Australia?

A motor dealer or car trader licence is generally needed if you trade regularly, with rules differing by state, so check with your state's licensing body. Also check council approval for home-based dealing, statutory warranty and cooling-off rules, and PPSR searches.

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