Local walking tour guide

Lead small group walking tours of your city or town's history, food or street art, sold online and through booking platforms.

Tour guide leading a group of tourists past famous landmarks.
Startup costA$500 to A$3k
Monthly revenueA$500 to A$4k
Time needed6+ h/week
First incomeWeeks
  • A$500-3k
  • Side hustle
  • Out and about

Estimates for a small start in Australia, not guarantees.

What it is

Guided walking tours with a theme, such as history, laneways, street art or local food, run on a set route for small groups of visitors and locals.

Your first three steps

  1. Pick a theme and a route, then walk it with friends to test timing and stories
  2. Set up your ABN and public liability insurance, then price your tour against similar local tours
  3. List the tour on one or two booking platforms and build a simple website with online booking
Who pays

Domestic and international tourists, cruise visitors, school and corporate groups, and locals looking for something to do.

How it makes money

Per-person ticket sales through your own website and booking platforms, plus private group bookings at a flat rate.

Skills that help
  • Confident public speaking
  • Deep local knowledge and storytelling
  • Good fitness and time management
Watch out for
  • Public liability insurance, and check whether platforms or venues require a certain level of cover
  • Council permits for commercial tours in parks, public spaces or heritage sites, check with your local council and relevant land managers
  • First aid training is worth considering for leading groups
  • Weather and seasonal swings in visitor numbers
  • GST registration once turnover reaches the threshold

🔒 Full research report for Australia

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start a walking tour business in Australia?

Startup costs are typically around $500 to $3,000, depending on your insurance, equipment and how you promote your tours. Monthly revenue is typically around $500 to $4,000, depending on group sizes, how often you run tours and the season.

Do I need permits or insurance to run walking tours?

Check with your local council and relevant land managers about permits for commercial tours in parks, public spaces or heritage sites. Check what public liability cover platforms or venues require. Consider first aid training, and GST registration once turnover reaches the threshold.

What skills and time do I need to be a walking tour guide?

Expect typically at least around 6 hours a week. Useful skills are confident public speaking, deep local knowledge and storytelling, good fitness and time management. Weather and seasonal swings in visitor numbers can affect your bookings.

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