Walking and themed experience tours
Lead on-foot tours of a town or neighbourhood around food, history, street art or nature, with no vehicle needed.
- A$500-3k
- Side hustle
- Out and about
Estimates for a small start in Australia, not guarantees.
What it is
Guided walks lasting one to three hours, focused on a theme such as food and coffee, heritage, street art, ghost stories or bush and coastal walks. Guests meet at a set spot and you lead them on foot.
Your first three steps
- Pick a theme and walking route, then research it thoroughly and time a full run-through
- Check with your local council whether you need a permit for commercial tours in public spaces or parks, and register your ABN
- Set up a booking page on a tour platform and invite locals to a discounted pilot walk in exchange for reviews
Who pays
Tourists, locals looking for something different, school or community groups, and visitors booked through hotels and visitor centres.
How it makes money
A per-person ticket price, with private group bookings at a set rate. Food tours often add a commission or a booked package with partner cafes and shops.
Skills that help
- Storytelling and research
- Comfortable leading groups
- Building relationships with local businesses
- Basic online marketing
Watch out for
- Public liability insurance, check it covers guided activities
- Councils and park authorities may require permits or fees for commercial tours, check before you start
- Food tours involve partner venues, so agree terms clearly and check any food safety obligations
- Weather, heat and group safety, carry a first aid kit and consider a first aid course
- Income is often seasonal and depends on visitor numbers
- Respect cultural protocols if you include Indigenous history or sites
Deep research report · Australia
Everything you need to start: walking and themed experience tours
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start a walking tour business in Australia?
Startup costs are typically around $500 to $3,000, depending on your insurance, research, marketing and any equipment such as a first aid kit. These are estimates, so check permit fees with your council or park authority.
How much can a walking tour business make?
Monthly revenue is typically around $400 to $3,000, depending on group sizes, how often you run tours and visitor numbers. Income is often seasonal, so treat these as estimates and plan for quieter months.
Do I need a permit to run walking tours in Australia?
Check whether your council or park authority requires permits or fees for commercial tours. Also check that your public liability insurance covers guided activities, any food safety obligations if you partner with venues, and cultural protocols if you include Indigenous history or sites.
Other ways to run this business
Similar hospitality ideas
Short-stay management for property owners
Run listings, guests and cleaning for owners of holiday homes and flats, and take a share of the bookings.
- A$500-3k
- Side hustle
- From home
Home-based cruise consultant
Plan and book cruise holidays for friends, family and local groups from your home office, earning commission from the cruise lines.
- A$500-3k
- Side hustle
- From home
Freelance cafe and restaurant consultant
Help local cafes, restaurants and bars sharpen menus, costs and day-to-day running for a fee.
- A$500-3k
- Side hustle
- From home
Local walking tour guide
Lead small group walking tours of your city or town's history, food or street art, sold online and through booking platforms.
- A$500-3k
- Side hustle
- Out and about
Home-based travel agent
Plan and book holidays for friends, family and local clients from your home office, earning commission and fees.
- A$500-3k
- Side hustle
- From home
Weekend day-walk hiking guide
Lead small groups on guided day walks on local trails, running trips on weekends around your other work.
- A$800-3.5k
- Side hustle
- Out and about
Photo: MemoryCatcher on Pixabay