Online wallpaper store with samples

Sell designer and everyday wallpaper online to homeowners and decorators, with sample swatches posted out.

Startup costA$3k to A$15k
Monthly revenueA$1.5k to A$7.5k
Time needed10+ h/week
First incomeMonths
  • A$3k-15k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A website selling wallpaper rolls, murals and basic wallpapering supplies like paste and tools. You buy from Australian suppliers or importers, and send out samples so customers can check colour and texture before ordering.

Your first three steps

  1. Contact several Australian wallpaper suppliers and importers and compare wholesale prices, minimum orders and whether they can ship direct to your customers
  2. Pick a narrow range (for example kids' rooms, murals or trade-friendly vinyls) and set up a simple online shop with a roll calculator and sample ordering
  3. Order a small stock of popular rolls and samples, then promote through Instagram, Pinterest and local decorators
Who pays

Homeowners and renters doing feature walls, plus small decorators and painters who want an easy online supplier.

How it makes money

Margin on each roll or order, plus add-on sales of paste, tools and sample packs. Some shops also offer trade pricing for repeat decorators.

Skills that help
  • Eye for colour and design
  • Basic website and photo skills
  • Clear customer service by email or chat
Watch out for
  • Australian Consumer Law rules on refunds, faulty goods and accurate product descriptions, check with the ACCC
  • Batch and colour differences between rolls, make this clear and sell enough rolls per order
  • Register an ABN, and check when you need to register for GST
  • Returns and breakages on made-to-order or custom murals, set a clear policy
  • Public liability and product insurance, check what your insurer needs for retail

Deep research report · Australia

Everything you need to start: online wallpaper store with samples

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online wallpaper store?

Startup costs are typically estimated at around $3,000 to $15,000, depending on your website, opening stock and samples. These are estimates, so check supplier pricing and minimum orders before you commit.

How much can an online wallpaper store earn?

Monthly revenue is typically estimated at around $1,500 to $7,500, depending on your range, how well customers find your store and how many samples turn into orders. The estimates start from about 10 hours a week.

What should I check before selling wallpaper online in Australia?

Check Australian Consumer Law rules on refunds, faulty goods and accurate descriptions with the ACCC, and register an ABN and check when GST registration is needed. Also set a clear returns policy for custom murals, explain batch differences between rolls, and check insurance.

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