Online certified diamond seller

Couples and individuals buying engagement rings or anniversary pieces, plus small jewellers and designers who need a specific stone.

You mark up each stone above your supplier price and may add setting or custom ring work through a partner jeweller. Stones are only purchased once sold if you use supplier feeds.

• Knowing diamond grading and certificates
• Clear, honest customer communication
• Basic website and photo skills
• Careful order and shipping handling

• Dealers in precious metals and stones may have reporting duties under Canada's anti-money-laundering rules (FINTRAC), so check how they apply to you
• Insured shipping, stock insurance and commercial general liability, as high-value parcels are a theft and fraud risk
• Consumer protection rules on returns and advertising differ by province, including Quebec's French-language requirements, so check with your provincial regulator
• Only sell stones with recognized lab certificates and avoid unclear claims about origin
• Online competition is strong, so expect to spend on marketing and to compete on trust and service rather than price alone
• Card payment fraud and chargebacks on large orders

Startup costs are typically around $5,000 to $25,000, depending on your website, insurance, marketing and the stock you carry. This is an estimate, so get quotes for insured shipping and insurance before you commit.

Monthly revenue is typically around $1,500 to $7,500, depending on how many stones you sell and your margin. These are estimates. Online competition is strong, so expect to compete on trust and service rather than price alone.

Check whether FINTRAC anti-money-laundering reporting duties apply to you. Also check insured shipping and stock insurance, provincial consumer protection rules on returns and advertising, Quebec's French-language requirements, and that stones have recognized lab certificates.