Start an appointment-only fireplace dealership
Sell fireplaces and stoves with no showroom: visit homes, measure up, quote, and order units for certified installers to fit.
- C$5k-25k
- Part-time
- From home
Estimates for a small start in Canada, not guarantees.
What it is
A lean version of a fireplace shop. You work from home or a small office, meet customers at their house or on site, recommend a unit, and order it from a supplier. Installation is done by a certified partner, or by your own certified installer if you choose to hire one.
Your first three steps
- Ask a few manufacturers or distributors whether they will set up a dealer account for a showroom-free business and what samples they offer
- Agree terms with a licensed gas fitter and a WETT-certified installer who can take on your jobs
- Build a simple website with product ranges and a quote request form, then contact local builders and renovators
Who pays
Homeowners upgrading or adding a fireplace or stove, and small builders who want one person to handle supply and coordination.
How it makes money
Margin on units, venting and accessories, plus a project coordination fee. Fewer fixed costs than a showroom, but you rely on referrals and good online presence.
Skills that help
- Consultative selling
- Measuring and basic technical knowledge
- Organising suppliers and installers
- Clear quoting and follow-up
Watch out for
- If you only sell and coordinate, you may not need a trade licence yourself, but check with your provincial regulator (for example the gas safety authority in your province) before you do or arrange any installation work
- Gas and wood appliance installation generally needs certified people, so confirm who holds the credentials and who carries responsibility if a partner does the install
- Check business name registration, and GST/HST or provincial sales tax registration, for your province
- Check with your municipality whether a home-based business licence or zoning approval is required
- Warranty and liability if something goes wrong, so get written agreements with installers
- Commercial general liability insurance, and check whether your policy covers coordinating installation work
- Customers often like to see flames and finishes in person, so consider partnering with a showroom or lending samples
- Sales cluster in autumn and winter, so plan for quieter months
Deep research report · Canada
Everything you need to start: appointment-only fireplace dealer
Researched with live web search for Canada: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an appointment-only fireplace dealer?
Estimates typically put startup costs at around $5,000 to $25,000, depending on your samples, tools, vehicle needs and how you set up your supplier and installer relationships. Without a showroom, costs are much lower.
How much revenue can an appointment-only fireplace dealer make?
Estimated monthly revenue is typically around $4,000 to $20,000, depending on your local market, how many homes you visit and the units you sell. Sales tend to cluster in autumn and winter.
What rules should I check before selling fireplaces without a showroom?
Check with your provincial regulator whether you need any licence, and confirm that certified people do any gas or wood installation. Also check business name and tax registration, home-based business or zoning rules, and insurance.
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