Start an appointment-only fireplace dealership

Sell fireplaces and stoves with no showroom: visit homes, measure up, quote, and order units for certified installers to fit.

Startup costC$5k to C$25k
Monthly revenueC$4k to C$20k
Time needed15+ h/week
First incomeMonths
  • C$5k-25k
  • Part-time
  • From home

Estimates for a small start in Canada, not guarantees.

What it is

A lean version of a fireplace shop. You work from home or a small office, meet customers at their house or on site, recommend a unit, and order it from a supplier. Installation is done by a certified partner, or by your own certified installer if you choose to hire one.

Your first three steps

  1. Ask a few manufacturers or distributors whether they will set up a dealer account for a showroom-free business and what samples they offer
  2. Agree terms with a licensed gas fitter and a WETT-certified installer who can take on your jobs
  3. Build a simple website with product ranges and a quote request form, then contact local builders and renovators
Who pays

Homeowners upgrading or adding a fireplace or stove, and small builders who want one person to handle supply and coordination.

How it makes money

Margin on units, venting and accessories, plus a project coordination fee. Fewer fixed costs than a showroom, but you rely on referrals and good online presence.

Skills that help
  • Consultative selling
  • Measuring and basic technical knowledge
  • Organising suppliers and installers
  • Clear quoting and follow-up
Watch out for
  • If you only sell and coordinate, you may not need a trade licence yourself, but check with your provincial regulator (for example the gas safety authority in your province) before you do or arrange any installation work
  • Gas and wood appliance installation generally needs certified people, so confirm who holds the credentials and who carries responsibility if a partner does the install
  • Check business name registration, and GST/HST or provincial sales tax registration, for your province
  • Check with your municipality whether a home-based business licence or zoning approval is required
  • Warranty and liability if something goes wrong, so get written agreements with installers
  • Commercial general liability insurance, and check whether your policy covers coordinating installation work
  • Customers often like to see flames and finishes in person, so consider partnering with a showroom or lending samples
  • Sales cluster in autumn and winter, so plan for quieter months

Deep research report · Canada

Everything you need to start: appointment-only fireplace dealer

Researched with live web search for Canada: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an appointment-only fireplace dealer?

Estimates typically put startup costs at around $5,000 to $25,000, depending on your samples, tools, vehicle needs and how you set up your supplier and installer relationships. Without a showroom, costs are much lower.

How much revenue can an appointment-only fireplace dealer make?

Estimated monthly revenue is typically around $4,000 to $20,000, depending on your local market, how many homes you visit and the units you sell. Sales tend to cluster in autumn and winter.

What rules should I check before selling fireplaces without a showroom?

Check with your provincial regulator whether you need any licence, and confirm that certified people do any gas or wood installation. Also check business name and tax registration, home-based business or zoning rules, and insurance.

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