Freelance media and PR consultant

Small businesses, restaurants, clinics, non-profits, authors and local organizations that want coverage but have no communications staff.

Monthly retainers for ongoing media outreach, or fixed fees per project such as a launch campaign, a news release or an interview coaching session.

• Clear, punchy writing
• Knowing how newsrooms work
• Building relationships with journalists
• Listening to what clients need

• Check whether your municipality requires a home-based business licence
• Consider professional liability (errors and omissions) insurance, as advice can go wrong
• Never promise specific coverage, as journalists decide what runs
• Register for GST/HST once revenue passes the small supplier threshold, and check provincial rules
• In Quebec, check French-language requirements for client materials

Startup costs are typically estimated at around $300 to $2,000, depending on your equipment and insurance. Consider professional liability (errors and omissions) insurance, as advice can go wrong.

Monthly revenue is typically estimated at around $500 to $4,000, depending on how many clients you take on and your rates. Never promise specific coverage, as journalists decide what runs.

Check whether your municipality requires a home-based business licence, and whether to register for GST/HST once revenue passes the small supplier threshold, plus provincial rules. In Quebec, check French-language requirements for client materials.