Online fitness program and coaching

People who prefer to train at home, including busy parents, shift workers and those in smaller towns with few gym options.

Monthly subscriptions, fixed-length programmes or coaching packages, with the option to add one-to-one video sessions at a higher price.

• Exercise programming and clear instruction
• Comfort on camera
• Online marketing and client communication

• Professional liability insurance that covers online training, check with your insurer
• Health screening and disclaimers, since you cannot see clients in person
• Collecting and storing client health information, check privacy rules such as PIPEDA and provincial laws
• Charging GST/HST once you pass the small supplier threshold, and Quebec language rules if you sell there

Startup costs are typically estimated at around $300 to $2,500, depending on your camera and audio setup, any software or platform you use, and insurance. Working from home keeps overheads low.

Monthly revenue is typically estimated at around $300 to $3,500, depending on how many members you attract, your pricing and whether you offer live classes, recorded plans or small-group coaching.

Check that your professional liability insurance covers online training, and use health screening and disclaimers. Check privacy rules such as PIPEDA and provincial laws for client health information, GST/HST once you pass the small supplier threshold, and Quebec language rules if you sell there.