Oxygen cocktail lounge

Groups of friends, couples on date nights, tourists, and people looking for a novelty night out, especially in busy downtown or entertainment areas.

Drink sales, with a small premium for the signature foam toppings. Extra income can come from private bookings, tasting flights and light snacks.

• Mixing drinks and building a menu
• Customer service
• Managing stock, costs and staff
• Marketing through social media and local partnerships

• Liquor licensing is strict and differs by province (and Quebec has its own rules), so check the process and timelines early
• Check with your local public health unit about food safety rules for the foam ingredients and equipment, and whether a food premises permit is needed
• Commercial general liability and liquor liability insurance, and responsible service training for staff in many provinces
• Zoning, fire code and building permits for the space, plus WCB/WSIB coverage once you hire
• High upfront costs and a long lease commitment, and novelty may fade, so plan for repeat customers
• Winter slowdowns in some areas, so check seasonality in your location

Startup costs are typically estimated at around $60,000 to $200,000, depending on the premises, fit-out and equipment. Costs are high and leases are long, so plan for repeat customers once the novelty settles.

Monthly revenue is typically estimated at around $12,000 to $50,000, depending on your location, opening hours and menu. Winter slowdowns in some areas can affect income, so check seasonality where you plan to open.

Check liquor licensing early, as it differs by province and Quebec has its own rules. Also check food safety rules for the foam with your public health unit, zoning, fire code and building permits, insurance, and staff service training.