Online rehab and physio equipment shop

People recovering from injury or surgery, older adults, keen amateur athletes, and family members buying for them.

Margin between wholesale and retail price on each item, plus bundles such as a knee rehab kit and shipping fees.

• Online selling and basic website setup
• Product knowledge and clear writing
• Order handling and customer service

• Items such as resistance bands, foam rollers and hot/cold packs are often sold as general fitness or consumer products, but some products (for example certain braces, supports or therapeutic devices) may be regulated as medical devices. Check with Health Canada whether a Medical Device Licence applies, and whether you would need a Medical Device Establishment Licence as an importer or distributor
• Avoid health claims you cannot back up, and check advertising rules, since claims can change how a product is classed
• Check GST/HST and provincial sales tax registration and how they apply to your products
• Quebec sales may need French-language product information and website
• Product liability insurance and a clear returns policy

Startup costs are estimated at typically around $2,000 to $10,000 CAD, depending on your stock, website setup and insurance. Treat this as an estimate and build your own budget from supplier quotes.

Monthly revenue is estimated at typically around $1,000 to $5,000 CAD, depending on your product range, pricing and marketing. These are estimates only, and revenue is not the same as profit after stock and shipping.

Check with Health Canada whether a Medical Device Licence applies to products like braces or supports, and whether you need a Medical Device Establishment Licence as an importer or distributor. Also check advertising rules for health claims and GST/HST.