Paid newsletter and digital guides

Subscribers who value your topic, sponsors who want to reach them, and buyers of your guides and reports.

Monthly or annual subscriptions, sponsorship slots, and one-off sales of ebooks or reports.

• Writing and editing to a schedule
• Knowing your topic well
• Building an audience online
• Basic website and email tools

• Canada's anti-spam law (CASL) requires consent for commercial emails, so check the rules before building your list
• Check how GST/HST and provincial taxes apply to digital subscriptions, especially for customers in other provinces or countries
• Check privacy rules for the subscriber data you hold
• Check copyright for any images and quotes you use
• Audiences take time to build, so expect slow early growth

Startup costs are typically estimated at around $200 to $1,000, depending on the website and email tools you choose. It is a digital-only format, so there are no print costs, and you can add ebooks or guides later.

Monthly revenue is typically estimated at around $150 to $750, depending on your topic, subscriber numbers, sponsors and guide sales. Audiences take time to build, so expect slow early growth and a steady publishing schedule.

Check Canada's anti-spam law (CASL) consent rules before building your email list, how GST/HST and provincial taxes apply to digital subscriptions, privacy rules for subscriber data, and copyright for any images and quotes you use.