Online wire and cable reseller

Small electrical contractors, solar and EV charger installers, maintenance teams and serious DIYers who want a specialist source.

A markup on each order, with extra for cut-to-length, delivery or bundled kits. Margins on wire can be thin, so order size and repeat customers matter.

• Understanding electrical products and wire types
• Sales and customer service
• Organising orders and supplier relationships

• Check that every product you sell carries the certification marks required in your province (for example CSA or equivalent)
• Copper prices can change quickly, so check how your supplier handles price changes and how you quote
• Heavy reels are costly to ship and returns can be difficult, so set clear policies
• Commercial general liability and product liability insurance
• GST/HST, and in some provinces PST or QST, once you pass the threshold; Quebec has French-language rules for sales and labelling

Startup costs are estimated at typically around $2,000 to $10,000, depending on your niche, website setup and any opening inventory. Many resellers have the supplier ship direct to the customer, so you may hold little or no stock.

Monthly revenue is typically estimated at around $2,000 to $10,000, depending on your niche, pricing and how many contractors and installers you reach. The estimates assume at least about 10 hours a week to start.

Check that every product carries the certification marks required in your province, such as CSA or equivalent. Also check product and general liability insurance, GST/HST and any PST or QST, and Quebec's French-language rules for sales and labelling.