Home-Based advertising studio for local firms

Local shops, trades, restaurants, clinics and other small firms that want more customers but have no marketing team.

Monthly retainers for managing campaigns, one-off fees for creative work, and sometimes a agreed charge for handling ad buying on the client's behalf.

• Marketing or advertising know-how
• Writing clear, persuasive copy
• Basic design or managing designers
• Budgeting and reporting

• Professional indemnity and public liability insurance, check what cover suits agency work
• Advertising must follow the UK advertising codes (ASA/CAP), check the rules for your clients' sectors
• Data protection and marketing consent rules (UK GDPR), check whether you need to register with the ICO
• Check you have permission to work from home from your landlord or mortgage lender
• Written contracts that cover who owns the work and who pays if a client cancels ad bookings

Our estimates put startup costs typically around £300 to £2,000, depending on the software, equipment and insurance you need. Bringing in freelance designers or writers only when a project needs them can help keep early costs down.

Monthly revenue is typically estimated at around £500 to £4,000, depending on how many local clients you win and the size of their campaigns. This is revenue, not profit, and any freelancer fees come out of it.

Check professional indemnity and public liability cover, and the UK advertising codes (ASA/CAP) for your clients' sectors. Also check UK GDPR and marketing consent rules, including whether you need to register with the ICO, and permission to work from home.