Small advertising agency with a studio

Growing local and regional businesses, franchises and charities with ongoing advertising budgets.

Monthly retainers, project fees for campaigns and branding, and a fee for managing media spend on behalf of clients.

• Agency or in-house marketing experience
• Managing people and projects
• Pitching and winning clients
• Creative direction
• Handling budgets and invoicing

• Professional indemnity, public liability and, once you hire staff, employer's liability insurance
• Cash flow: media bills can be large and clients may pay late, check payment terms and deposits
• Advertising must follow the UK advertising codes, and some sectors such as finance and health have extra rules
• Employment contracts, pensions and payroll once you take on staff
• Office lease terms and business rates, check before signing

Our estimates put startup costs typically around £5,000 to £25,000, depending on your studio space, equipment, insurance and how many people you bring in at the start. Check office lease terms and business rates before signing.

Monthly revenue is typically estimated at around £6,000 to £30,000, depending on how many regular clients you have and the size of their advertising budgets. This is revenue, not profit, and staff and office costs come out of it.

Check professional indemnity, public liability and, once you hire, employer's liability insurance. Also check the UK advertising codes, including extra rules for sectors such as finance and health, plus employment contracts, pensions and payroll, and your office lease.