Online baby goods shop

New and expectant parents, plus friends and family buying gifts.

You buy at trade price and sell at retail, keeping the margin. Gift sets and bundles can raise the average order.

• Choosing products parents trust
• Basic website and photo skills
• Good customer service
• Keeping track of stock and orders

• Product safety rules for baby goods: check that items carry the right UK safety marking and that suppliers can show test evidence
• Consumer rules on online sales, including the right to cancel and returns, so check the current guidance
• Selling second-hand car seats is risky and often discouraged, so check before stocking any used safety items
• Whether you need public liability or product liability insurance
• Storing stock at home may need permission from a landlord or mortgage lender

Startup costs are typically around £1,000 to £5,000, depending on your website, the stock you buy and whether suppliers send orders direct to customers. These are estimates, so plan your starting range carefully.

Monthly revenue is typically around £300 to £3,000, depending on your niche, range, pricing and how many orders you win. These are estimates only, and results will vary from shop to shop.

Check that items carry the right UK safety marking and that suppliers can show test evidence. Review consumer rules on online sales, including the right to cancel and returns, and check before stocking any used safety items such as car seats.