Small branding agency with strategy and design

Growing businesses, professional services firms, hospitality groups and funded start-ups with a marketing budget.

Larger project fees for strategy and identity work, plus follow-on work such as websites, packaging and brand guidelines, and some monthly retainers.

• Brand strategy and research
• Design and art direction
• Copywriting and naming
• Project and client management
• Pitching for work

• Professional indemnity and public liability insurance, and employer's liability insurance if you hire staff
• A written partnership or shareholder agreement, and contracts with each client covering scope, payment and ownership of work
• Trade mark checks before presenting names and logos to clients
• Late-paying clients, so consider deposits and staged payments
• Check desk space or studio lease terms before committing

Startup costs are typically around £3,000 to £15,000, depending on your studio or desk space and the tools you need. These are estimates, so check the full cost of any lease before committing.

Monthly revenue is typically around £3,000 to £15,000, depending on your client mix and how many projects you take on. These are estimates only. Late-paying clients can affect cash flow, so consider deposits and staged payments.

Check professional indemnity and public liability insurance, plus employer's liability if you hire staff. Check you have a written partnership or shareholder agreement and client contracts covering scope, payment and ownership of work, and run trade mark checks on names and logos.