Online career guidance and coaching

Help adults and young people choose a career, training route or next job through one-to-one video sessions.

A career adviser discussing job options with a young person across a desk.
Startup cost£200 to £2.5k
Monthly revenue£300 to £3k
Time needed6+ h/week
First incomeWeeks
  • £200-2.5k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

41,442 UK companies in this field, 34% registered in the last 2 years

SIC 85600 “Educational support services”. Source: Companies House, November 2026.

What it is

One-to-one sessions by video call to help clients explore career options, plan a change, choose courses or training, and prepare CVs and applications.

Your first three steps

  1. Choose your audience (for example career changers or school leavers) and set a package price after checking what other coaches charge
  2. Consider a recognised qualification in careers guidance or coaching, and set up a simple website with booking and video calls
  3. Offer a few discounted sessions to people you know and ask for testimonials
Who pays

Career changers, graduates, parents of teenagers, people returning to work, and sometimes employers or outplacement schemes.

How it makes money

Fixed price per session or a package of sessions, with optional extras such as CV reviews or interview practice.

Skills that help
  • Good listening and questioning
  • Knowledge of UK education and training routes
  • Clear, supportive communication
  • Basic online marketing
Watch out for
  • Professional indemnity and public liability insurance, check what suits you
  • Data protection: if you store clients' personal details, check whether you need to register with the ICO
  • Avoid promising job outcomes, and be clear about what you can and cannot advise on
  • Careers guidance is not a protected title, but clients may look for recognised qualifications or professional body membership

Deep research report · UK

Everything you need to start: online career guidance and coaching

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online career coaching business in the UK?

Startup costs are typically around £200 to £2,500, depending on any training you choose, insurance, your website and the tools you use for video calls and bookings. These are estimates, so compare real quotes.

How much can an online career coach earn?

Monthly revenue is typically around £300 to £3,000, depending on your session prices, how many clients you see and how well you market yourself. This is an estimate of revenue, not profit, and it can start from around 6 hours a week.

What should I check before offering career guidance online?

Check which professional indemnity and public liability insurance suits you, and whether you need to register with the ICO if you store client details. Avoid promising job outcomes. Careers guidance is not a protected title, but clients may look for qualifications or professional body membership.

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