Costume jewellery market stall
Sell fashion jewellery from a stall at local markets, fairs and events without paying for a shop.
- £500-3k
- Side hustle
- Out and about
Estimates for a small start in the UK, not guarantees.
Official data
8,496 UK companies in this field, 37% registered in the last 2 years
SIC 47770 “Retail sale of watches and jewellery in specialised stores”. Source: Companies House, November 2026.
What it is
A small stall or pop-up selling affordable jewellery and accessories at town markets, craft fairs, school fairs and seasonal events, with an optional online shop alongside.
Your first three steps
- Visit a few local markets and fairs to see pitch fees, footfall and what other jewellery sellers charge
- Buy a trial range of stock, a table, display stands and a card reader
- Book a few pitches, including one seasonal event, and collect customer contacts for follow-up sales
Who pays
Shoppers browsing markets and events, including gift buyers and people looking for an impulse purchase.
How it makes money
You sell at a mark-up on wholesale stock. Pitch fees are your main running cost, so busy markets and events with good footfall matter most.
Skills that help
- Friendly, confident selling
- Eye-catching display and merchandising
- Handling cash and card payments
- Planning stock for each event
Watch out for
- Public liability insurance, which most markets ask for
- Check with your council whether you need a street trading licence or permission for the pitch you want
- Product safety rules for jewellery, including restricted substances such as nickel
- Weather, quiet days and pitch fees can make income uneven
- Register as a sole trader with HMRC and keep records of sales and costs
Deep research report · UK
Everything you need to start: costume jewellery market stall
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start a jewellery market stall?
Startup costs are estimated at typically around £500 to £3,000, depending on your stock, stall display and the events you choose. Pitch fees and weather-affected quiet days are worth planning for as well.
How much can a costume jewellery stall make?
Monthly revenue is estimated at typically around £300 to £2,500, depending on how many markets and events you attend, your pitch and your stock. Income can be uneven, and these figures are estimates only.
Do I need a licence to run a market stall in the UK?
Check with your council whether you need a street trading licence or permission for the pitch you want. Also check public liability insurance, which most markets ask for, and product safety rules for jewellery, including nickel.
Other ways to run this business
Online costume jewellery shop
Sell affordable fashion jewellery and accessories through your own website or online marketplaces.
- £300-2.5k
- Side hustle
- Online
Costume jewellery and accessories shop
Open a small high street or arcade shop selling fashion jewellery and accessories, with online sales on the side.
- £8k-35k
- Full-time
- Own premises
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Photo: kaboompics on Pixabay