Costume jewellery market stall

Sell fashion jewellery from a stall at local markets, fairs and events without paying for a shop.

Colourful fashion jewellery and accessories displayed in a retail shop.
Startup cost£500 to £3k
Monthly revenue£300 to £2.5k
Time needed8+ h/week
First incomeWeeks
  • £500-3k
  • Side hustle
  • Out and about

Estimates for a small start in the UK, not guarantees.

Official data

8,496 UK companies in this field, 37% registered in the last 2 years

SIC 47770 “Retail sale of watches and jewellery in specialised stores”. Source: Companies House, November 2026.

What it is

A small stall or pop-up selling affordable jewellery and accessories at town markets, craft fairs, school fairs and seasonal events, with an optional online shop alongside.

Your first three steps

  1. Visit a few local markets and fairs to see pitch fees, footfall and what other jewellery sellers charge
  2. Buy a trial range of stock, a table, display stands and a card reader
  3. Book a few pitches, including one seasonal event, and collect customer contacts for follow-up sales
Who pays

Shoppers browsing markets and events, including gift buyers and people looking for an impulse purchase.

How it makes money

You sell at a mark-up on wholesale stock. Pitch fees are your main running cost, so busy markets and events with good footfall matter most.

Skills that help
  • Friendly, confident selling
  • Eye-catching display and merchandising
  • Handling cash and card payments
  • Planning stock for each event
Watch out for
  • Public liability insurance, which most markets ask for
  • Check with your council whether you need a street trading licence or permission for the pitch you want
  • Product safety rules for jewellery, including restricted substances such as nickel
  • Weather, quiet days and pitch fees can make income uneven
  • Register as a sole trader with HMRC and keep records of sales and costs

Deep research report · UK

Everything you need to start: costume jewellery market stall

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a jewellery market stall?

Startup costs are estimated at typically around £500 to £3,000, depending on your stock, stall display and the events you choose. Pitch fees and weather-affected quiet days are worth planning for as well.

How much can a costume jewellery stall make?

Monthly revenue is estimated at typically around £300 to £2,500, depending on how many markets and events you attend, your pitch and your stock. Income can be uneven, and these figures are estimates only.

Do I need a licence to run a market stall in the UK?

Check with your council whether you need a street trading licence or permission for the pitch you want. Also check public liability insurance, which most markets ask for, and product safety rules for jewellery, including nickel.

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Photo: kaboompics on Pixabay

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