Online crystals and spiritual goods shop

Individual shoppers interested in spirituality, wellbeing, meditation or gifts, plus people buying for hobbies like tarot reading.

You sell products at a markup over wholesale cost. Higher earnings come from curated bundles, gift sets and repeat customers rather than single low-cost items.

• Choosing and sourcing good stock
• Product photography and writing listings
• Packing and posting orders reliably
• Social media or email marketing

• Check product safety rules for candles, incense and anything sold as a cosmetic or oil
• Be careful with health claims about crystals or products, check advertising rules before making any
• Consumer rights for online sales, including returns and clear delivery information
• Ask wholesalers about the origin of crystals and stones and their sourcing practices
• Register as a sole trader with HMRC and watch your turnover against the VAT threshold

Estimates suggest startup costs are typically around £500 to £3,000, depending on how much stock you buy from wholesalers, your website or marketplace fees, photography and packaging. A smaller starting range can help keep costs lower.

Monthly revenue is typically estimated at around £300 to £3,000, depending on your product range, pricing and how well you market through social media or email. You can start at around 8 hours a week.

Check product safety rules for candles, incense and anything sold as a cosmetic or oil, and advertising rules before making any health claims. Review consumer rights on returns and delivery, ask wholesalers about sourcing, and register with HMRC.