Start an online hair extensions shop

Sell clip-in, weft and tape-in hair extensions to customers across the UK through your own website or marketplace shop.

Bundles of human hair extensions arranged on a display table.
Startup cost£500 to £3k
Monthly revenue£300 to £3k
Time needed8+ h/week
First incomeWeeks
  • £500-3k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

8,575 UK companies in this field, 46% registered in the last 2 years

SIC 46450 “Wholesale of perfume and cosmetics”. Source: Companies House, November 2026.

What it is

An online shop selling human or synthetic hair extensions in a range of shades, lengths and fitting types. You buy from a wholesaler, hold a small stock at home and post orders to customers.

Your first three steps

  1. Request samples from two or three UK or overseas wholesalers and compare quality, shade range and prices
  2. Pick a niche, such as clip-ins or tape-ins, and set up a simple shop on Shopify, Etsy or similar
  3. Photograph the samples on real hair, then list a small starter range and share it on Instagram and TikTok
Who pays

Individual customers buying for themselves, plus hairdressers and stylists who want a simple online reorder option.

How it makes money

You buy at wholesale prices and sell at a mark-up per item or bundle, with extra income from aftercare products like brushes and shampoo.

Skills that help
  • Knowing hair types, shades and extension methods
  • Product photography and listings
  • Customer service and handling returns
Watch out for
  • Consumer rules on online sales, including the right to cancel and refunds; check the latest guidance from Citizens Advice or Trading Standards
  • Hair that has been worn or fitted is often treated differently for returns, so state your policy clearly
  • Check that your supplier's claims about 'Remy' or 100% human hair are true before you repeat them
  • Public liability and product liability insurance; check what your insurer needs
  • Check whether running from home needs permission from your landlord or mortgage lender

Deep research report · UK

Everything you need to start: online hair extensions shop

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a hair extensions shop online?

Estimates suggest startup costs are typically around £500 to £3,000, depending on how much stock you buy and whether you use your own website or a marketplace shop.

What should I check before selling hair extensions online?

Check consumer rules on online sales, including the right to cancel and refunds, using guidance from Citizens Advice or Trading Standards. Also check your returns policy for worn or fitted hair, your supplier's 'Remy' or human hair claims, and your insurance needs.

How much can an online hair extensions shop make?

Estimates suggest monthly revenue of typically around £300 to £3,000, depending on your stock range, pricing and how many customers you reach. Expect to spend at least about 8 hours a week.

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