Seasonal craft fair series

Makers pay higher stall fees for the larger footfall. Visitors may pay admission, and sponsors or venue partners may contribute.

Stall fees and admission, less venue costs, marketing, insurance, equipment and any helpers. Strong repeat events build your reputation and allow you to charge more.

• Event planning and logistics
• Selecting and managing makers
• Marketing and building a social media following

• Public liability insurance, and check whether you need cover for cancellation or bad weather
• Outdoor events may need a licence or permission from the council or landowner, so check early
• Check rules on temporary structures, first aid, fire safety, parking and toilets for larger crowds
• Larger fairs involve higher upfront costs for venue and advertising, so work out your break-even number of stalls
• Check whether you need to pay for music licences if you play music at the event
• Employer's liability insurance if you hire paid staff

Startup costs are estimates, typically around £1,500 to £8,000, depending on venue hire and advertising. Larger fairs have higher upfront costs, so work out your break-even number of stalls before you book.

Monthly revenue is typically around £500 to £4,000, depending on the size of the venue, your stall fees, admission and any sponsors or venue partners. Results will vary with how many fairs you run.

Outdoor events may need a licence or permission from the council or landowner, so check early. Also check public liability and cancellation cover, and rules on temporary structures, first aid, fire safety, parking, toilets and music licences.