Online equestrian tack and clothing shop

Horse owners, riders, riding school parents and yards buying for themselves or their horses.

You buy at trade prices and sell at a markup, with extra income from bundles and repeat orders for items like grooming kit and supplements.

• Knowledge of horses and riding kit
• Basic website and photo skills
• Stock and order management
• Customer service

• Consumer rules on returns and refunds for online sales, check the current guidance
• Product safety for items like riding hats and body protectors, check standards and buy only from reputable suppliers
• Public liability and product liability insurance
• Tying up money in stock that does not sell, such as sized clothing
• VAT registration once your turnover passes the threshold

Startup costs are estimated at typically around £1,000 to £8,000, depending on whether you hold stock or use suppliers who post direct. Money tied up in stock that does not sell, such as sized clothing, is a risk to watch.

Estimated monthly revenue is typically around £300 to £4,000, depending on your niche, range and marketing. Focusing on a niche such as children's riding wear or a particular discipline may help you stand out.

Check current guidance on returns and refunds for online sales. Check standards for safety items like riding hats and body protectors and buy from reputable suppliers. Also check public and product liability insurance, and VAT registration once turnover passes the threshold.