Online fashion accessories shop

Shoppers looking for affordable style, gifts and occasion pieces, usually found through social media and online marketplaces.

You buy stock at wholesale prices and sell at a mark-up. Postage and marketplace fees come out of your margin, so a clear niche helps.

• Spotting trends and choosing stock
• Product photography and writing listings
• Social media and customer service

• Online sellers must follow consumer rules on returns and refunds, check GOV.UK guidance
• Jewellery sold as gold or silver may need correct hallmarking, check the rules before describing items as precious metal
• Check that products meet UK safety and labelling requirements, especially anything sold for children
• Register as a sole trader with HMRC and keep records of stock and sales
• Avoid copying branded designs, counterfeit goods are illegal

Startup costs are typically around £300 to £2,500, depending on your opening stock, website or marketplace fees and photography. Starting with a focused range helps you keep the initial outlay down.

Monthly revenue is typically estimated at around £300 to £3,000, depending on your range, pricing and how well you reach customers on social media and marketplaces. You would typically spend at least 6 hours a week on it.

Check consumer rules on returns and refunds on GOV.UK, and hallmarking rules if you describe items as gold or silver. Also check UK safety and labelling requirements, especially for children's items, and registering as a sole trader with HMRC.