Open a fireplace and stove showroom

Open a small showroom selling fireplaces, stoves and accessories, with installation for homeowners and builders.

Startup cost£15k to £60k
Monthly revenue£6k to £30k
Time needed35+ h/week
First incomeMonths
  • £15k-60k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the UK, not guarantees.

What it is

A small shop with working displays of wood burners, multi-fuel stoves, gas and electric fires, surrounds and accessories. You advise customers, quote and arrange installation, either with your own installers or trusted registered ones.

Your first three steps

  1. Visit local fireplace shops and price a few popular stoves and surrounds to see where you could fit in
  2. Speak to stove manufacturers and wholesalers about trade accounts, display terms and minimum orders
  3. Line up registered installers to work with, and look at small units or shop premises with a lease you can afford
Who pays

Homeowners updating a living room, people renovating or extending, and local builders and interior designers who want one supplier.

How it makes money

Margin on appliances, surrounds, flues and accessories, plus installation charges. Repeat income from chimney liners, fuel, spare parts and servicing referrals.

Skills that help
  • Friendly, knowledgeable sales advice
  • Basic product and heating knowledge
  • Quoting and organising jobs
  • Managing stock and suppliers
Watch out for
  • Solid fuel installs normally need to meet Building Regulations; check whether installers should be HETAS registered or use building control
  • Gas fires must be fitted by someone on the Gas Safe Register, so check this for any gas work you offer
  • Smoke control areas and Ecodesign rules can limit which stoves and fuels may be used, so check what you can sell and advise
  • Public liability, product liability and employer's liability (once you hire) insurance
  • Display stock and lease costs are paid up front, and sales can be slow in summer

Deep research report · UK

Everything you need to start: fireplace and stove showroom

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a fireplace showroom?

Startup costs are typically around £15,000 to £60,000, depending on the shop lease, display stock and how many working displays you set up. These are estimates, and display stock and lease costs are paid up front.

How much can a fireplace and stove showroom earn?

Monthly revenue is typically around £6,000 to £30,000, depending on the products you sell, installation work and your customer mix of homeowners and builders. These are estimates, and sales can be slow in summer.

What rules should I check before selling and installing stoves?

Check whether solid fuel installs need to meet Building Regulations and whether installers should be HETAS registered. Gas work needs the Gas Safe Register. Also check smoke control areas, Ecodesign rules and your insurance, including public and product liability.

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