Appointment-Only stove and fireplace supplier

Sell stoves and fireplaces without a high-street shop: visit homes, survey and quote, and use registered installers.

Startup cost£3k to £12k
Monthly revenue£2k to £10k
Time needed15+ h/week
First incomeMonths
  • £3k-12k
  • Side hustle
  • Out and about

Estimates for a small start in the UK, not guarantees.

What it is

A low-overhead version of a fireplace shop. You visit customers' homes to advise and measure up, sell appliances and surrounds from supplier catalogues, and have registered installers fit them. Orders are often delivered direct from the supplier.

Your first three steps

  1. Open trade accounts with a few stove and surround suppliers and ask about drop-shipping and sample pricing
  2. Find two or three local installers with the right registrations and agree how quotes, surveys and warranties will work
  3. Set up a simple website with a few products and a booking form, then ask local builders and estate agents for introductions
Who pays

Homeowners replacing or adding a fire, and small builders who want help choosing and sourcing the right stove.

How it makes money

Margin on the products you supply, plus a fee or margin on arranging installation. Some suppliers also pay trade referral commission.

Skills that help
  • Clear, honest advice for customers
  • Measuring and basic technical understanding
  • Quoting and organising
  • Building relationships with installers
Watch out for
  • Check who is responsible for installation safety and Building Regulations sign-off, and make this clear in your terms
  • If you or your installers do the fitting, check HETAS and Gas Safe registration requirements for the appliance type
  • Smoke control areas and Ecodesign rules can limit which stoves may be used, so check before recommending a model
  • Public liability and product liability insurance, and clear returns terms for expensive, heavy items
  • Home working may need permission from your landlord or mortgage lender, and storing stock at home may be limited

Deep research report · UK

Everything you need to start: appointment-only stove and fireplace supplier

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an appointment-only stove business?

Startup costs are typically around £3,000 to £12,000, depending on sample materials, a vehicle for home visits, insurance and how you promote the business. These are estimates, and skipping a high-street shop keeps overheads lower.

How much can a stove and fireplace supplier earn?

Monthly revenue is typically around £2,000 to £10,000, depending on how many appliances and surrounds you sell and the size of each order. These are estimates, and results will vary with how many homeowners and builders you reach.

What should I check before selling stoves without a shop?

Check who is responsible for installation safety and Building Regulations sign-off, and make it clear in your terms. Check HETAS and Gas Safe requirements, smoke control and Ecodesign rules, insurance, returns terms, and any landlord or lender permission for working from home.

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