Online fridge seller with local delivery

Sell fridges and fridge-freezers through your own website or marketplaces, and deliver locally from a small storage space.

Startup cost£2.5k to £12k
Monthly revenue£2.5k to £12k
Time needed15+ h/week
First incomeWeeks
  • £2.5k-12k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

3,400 UK companies in this field, 30% registered in the last 2 years

SIC 47540 “Retail sale of electrical household appliances in specialised stores”. Source: Companies House, November 2026.

What it is

An online fridge shop selling new, ex-display or graded models through a simple website or marketplace listings. Stock is kept in rented storage or a small unit, and you deliver locally yourself or use a courier for larger distances.

Your first three steps

  1. Open trade accounts with a few wholesalers and compare prices on the ten most popular models in your area
  2. Set up a simple online shop or marketplace seller account with clear delivery areas, charges and returns terms
  3. Arrange storage and a van or courier option, then run a trial with a small range of stock and ask for reviews
Who pays

Households after a better price than the high street, landlords buying several units, and students or tenants needing a quick replacement.

How it makes money

You sell at a margin over your trade price, and charge for delivery, installation and removal of the old appliance.

Skills that help
  • Basic online listing and photography
  • Sourcing stock and comparing trade prices
  • Organising deliveries and handling heavy items safely
  • Clear, prompt customer service
Watch out for
  • Distance selling rules: customers usually get a cancellation period and rights on faulty goods, so check the Consumer Contracts Regulations and your return terms
  • WEEE obligations on selling electrical goods and offering take-back of old appliances, check what applies to an online seller
  • Waste carrier registration if you collect old fridges, and safe handling of fridge gases
  • Goods-in-transit and public liability insurance, and whether your van policy covers business use
  • Damage and returns on large items, which can eat into small margins

Deep research report · UK

Everything you need to start: online fridge seller with local delivery

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online fridge business?

Startup costs are estimates, typically around £2,500 to £12,000, depending on your stock, storage space, website or marketplace fees, delivery set-up and insurance. Starting with fewer models can keep the first stock purchase smaller.

How much can an online fridge seller make?

Monthly revenue is estimated at typically around £2,500 to £12,000, depending on your range, prices and delivery area. Damage and returns on large items can eat into small margins. Allow at least around 15 hours a week.

What rules should I check before selling fridges online?

Check distance selling rules, including cancellation periods and rights on faulty goods under the Consumer Contracts Regulations. Check WEEE take-back duties, waste carrier registration for collecting old fridges, and goods-in-transit, public liability and van insurance.

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