Online fridge seller with local delivery
Sell fridges and fridge-freezers through your own website or marketplaces, and deliver locally from a small storage space.
- £2.5k-12k
- Side hustle
- Online
Estimates for a small start in the UK, not guarantees.
Official data
3,400 UK companies in this field, 30% registered in the last 2 years
SIC 47540 “Retail sale of electrical household appliances in specialised stores”. Source: Companies House, November 2026.
What it is
An online fridge shop selling new, ex-display or graded models through a simple website or marketplace listings. Stock is kept in rented storage or a small unit, and you deliver locally yourself or use a courier for larger distances.
Your first three steps
- Open trade accounts with a few wholesalers and compare prices on the ten most popular models in your area
- Set up a simple online shop or marketplace seller account with clear delivery areas, charges and returns terms
- Arrange storage and a van or courier option, then run a trial with a small range of stock and ask for reviews
Who pays
Households after a better price than the high street, landlords buying several units, and students or tenants needing a quick replacement.
How it makes money
You sell at a margin over your trade price, and charge for delivery, installation and removal of the old appliance.
Skills that help
- Basic online listing and photography
- Sourcing stock and comparing trade prices
- Organising deliveries and handling heavy items safely
- Clear, prompt customer service
Watch out for
- Distance selling rules: customers usually get a cancellation period and rights on faulty goods, so check the Consumer Contracts Regulations and your return terms
- WEEE obligations on selling electrical goods and offering take-back of old appliances, check what applies to an online seller
- Waste carrier registration if you collect old fridges, and safe handling of fridge gases
- Goods-in-transit and public liability insurance, and whether your van policy covers business use
- Damage and returns on large items, which can eat into small margins
Deep research report · UK
Everything you need to start: online fridge seller with local delivery
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online fridge business?
Startup costs are estimates, typically around £2,500 to £12,000, depending on your stock, storage space, website or marketplace fees, delivery set-up and insurance. Starting with fewer models can keep the first stock purchase smaller.
How much can an online fridge seller make?
Monthly revenue is estimated at typically around £2,500 to £12,000, depending on your range, prices and delivery area. Damage and returns on large items can eat into small margins. Allow at least around 15 hours a week.
What rules should I check before selling fridges online?
Check distance selling rules, including cancellation periods and rights on faulty goods under the Consumer Contracts Regulations. Check WEEE take-back duties, waste carrier registration for collecting old fridges, and goods-in-transit, public liability and van insurance.
Other ways to run this business
Similar retail ideas
Mobile flooring sales with samples
Take flooring samples to customers' homes, measure up and order direct from suppliers, with no shop rent.
- £3k-12k
- Part-time
- Out and about
Kilt hire from home with online booking
Hire out kilts and Highland outfits for weddings and events, with fittings by appointment and posting across the UK.
- £3k-12k
- Side hustle
- From home
Seasonal Christmas pop-up shop
Rent a short-term unit or market stall from autumn to Christmas and sell decorations and gifts face to face.
- £2k-12k
- Part-time
- Own premises
Mobile supportive shoe fitting service
Bring a range of supportive shoes to homes and care settings, measure feet and fit them in comfort.
- £3k-12k
- Side hustle
- Out and about
Furniture pop-up stand in a supermarket or centre
Rent display space inside or beside a supermarket or shopping centre to show furniture and take orders for later delivery.
- £3k-12k
- Side hustle
- Out and about
Diamond and gold buyer, by post or appointment
Buy unwanted diamonds, gold and jewellery by post or by appointment, then sell on to dealers or refiners.
- £2k-12k
- Side hustle
- From home