Local football shop with team kit service

Local players and parents, grassroots clubs, schools and walk-in shoppers, especially at the start of each season.

Mark-up on stock sold in the shop, plus larger team kit orders. Add-ons such as printing names and numbers, which you can buy in or outsource, can raise the value of each sale.

• Football and product knowledge
• Customer service and fitting advice
• Stock buying and cash flow control

• Rent, business rates and a lease commitment, so check the full costs and any break clauses
• Public liability insurance, plus stock and contents cover
• Employer's liability insurance if you hire staff
• Competition from big chains and online sellers, so plan for a niche such as junior or team sales
• Stock tied up in sizes and old kits, and busy seasons that leave quiet months
• Only sell genuine products, as counterfeit kit is illegal

Startup costs are typically around £15,000 to £60,000, depending on the premises, shop fit-out and how much stock you buy. These are estimates, so check rent, deposits and stock costs before you sign a lease.

Monthly revenue is typically around £4,000 to £20,000, depending on location, range and how many team and school orders you win. These are estimates, and busy seasons can leave quiet months in between.

Check the full costs of rent, business rates and your lease commitment, including break clauses. Also check public liability, stock and contents cover, employer's liability insurance if you hire staff, and only sell genuine products, as counterfeit kit is illegal.