Online football boots and kit shop

Players, parents of young players, grassroots clubs, Sunday league teams and school PE departments.

You buy at trade price and sell at a mark-up. Team orders for clubs and schools bring larger, repeat sales.

• Knowing football gear and sizing
• Basic online selling and photography
• Organised stock and order handling

• Distance selling rules: customers can generally cancel and return online orders, so check the current consumer rules and set a clear returns policy
• Only buy from authorised suppliers, as fake kit is a risk and selling counterfeits is illegal
• Tight margins against big online retailers, so avoid competing on price alone
• Check whether your landlord or mortgage lender allows storing stock at home
• Dead stock risk with sizes and last season's kits

Startup costs are typically around £1,000 to £6,000, depending on how much stock you hold and how you build your website. These are estimates, so plan your opening range carefully, especially sizes.

Monthly revenue is typically around £300 to £3,000, depending on your range, customers and how many clubs or parents you reach. These are estimates, and margins can be tight against big online retailers.

Check the current distance selling and consumer rules and set a clear returns policy, as customers can generally cancel and return online orders. Only buy from authorised suppliers, because selling counterfeits is illegal, and check whether your landlord or mortgage lender allows home stock.