Start an online niche footwear shop

Shoppers across the UK who struggle to find their size or style on the high street.

Mark-up on each pair sold, with extra from accessories like insoles and care products. Free returns can eat into margins, so price with that in mind.

• Choosing products and suppliers
• Basic online shop setup and photos
• Customer service and handling returns

• Online sales usually come with a right to cancel and return, so check the Consumer Contracts Regulations
• Return rates for shoes can be high because of sizing, so plan for the cost
• Check whether you need to register for VAT as sales grow
• Check your home insurance and stock cover if you store stock at home
• Brand rules on how and where you can sell their products

Our estimates suggest startup costs typically around £1,500 to £8,000, depending on how much stock you hold and your supplier set-up. Monthly revenue is typically around £800 to £4,000, depending on your niche and range.

Check the Consumer Contracts Regulations, as online sales usually come with a right to cancel and return. Also check when you need to register for VAT, brand rules on how you can sell their products, and your home insurance if you store stock at home.

You need to choose products and suppliers well, set up an online shop with good photos, and handle customer service and returns. Our estimates suggest at least around 10 hours a week. Return rates can be high because of sizing, so plan for the cost.