Online games seller with market stalls
Sell board games, retro games and collectables online and at fairs, with no shop rent.
- £500-3k
- Side hustle
- Online
Estimates for a small start in the UK, not guarantees.
Official data
4,843 UK companies in this field, 48% registered in the last 2 years
SIC 47650 “Retail sale of games and toys in specialised stores”. Source: Companies House, November 2026.
What it is
A low-overhead games business selling new and second-hand board games, video games and collectables through online marketplaces, your own small web shop and local gaming fairs or car boot-style markets.
Your first three steps
- Pick a focus such as modern board games or retro consoles, and check sold prices on marketplaces
- Buy a first batch of stock from trade suppliers, car boots and local collections
- List items on one or two marketplaces and book a table at a local gaming or collectors' fair
Who pays
Hobbyists, collectors, parents buying gifts and retro gaming fans.
How it makes money
You buy stock at trade or second-hand prices and sell at a margin. Extra income comes from buying collections and selling items individually.
Skills that help
- Knowing games and what collectors want
- Spotting good-value stock
- Photographing and listing items clearly
- Packing and posting carefully
Watch out for
- Register as a sole trader with HMRC once you are trading regularly
- Check for fakes, bootlegs and region-locked or faulty items before you sell
- Marketplace fees and postage costs can eat into margins, so price carefully
- Check whether you need public liability insurance and permission to trade at each market
- Keep records of what you buy and sell, including stock bought from private sellers
Deep research report · UK
Everything you need to start: online games seller with market stalls
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start selling games online and at markets?
Startup costs are estimated at typically around £500 to £3,000, depending on how much stock you buy and whether you build your own web shop. Marketplace fees and postage costs can eat into margins, so price carefully.
How much can an online games seller earn?
Estimated monthly revenue is typically around £300 to £3,000, depending on your stock, the marketplaces you use and how many fairs you attend. This is revenue before stock, fees and postage costs.
What should I check before selling games and collectables?
Check you register as a sole trader with HMRC once you trade regularly. Also check for fakes, bootlegs and faulty or region-locked items, whether you need public liability insurance and market permission, and keep records of stock bought from private sellers.
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