Denim seller online and at markets

Shoppers who want a particular style or brand, and local market visitors who like to try before they buy.

Margin between wholesale and retail price on each pair sold. Selling a niche, such as vintage or workwear denim, can help you stand out.

• Spotting good denim and fits
• Product photos and listings
• Stock tracking and packing orders

• Online sales usually carry a right for customers to cancel and return, check the distance selling rules
• Market traders usually need a pitch permission and public liability insurance, check with the market organiser or council
• Returns for poor fit can eat into margins
• Selling second-hand or vintage stock still needs honest descriptions, and branded goods must be genuine

Startup costs are typically estimated at around £1,000 to £6,000, depending on how much stock you buy, the website or marketplace you use and your stall equipment. A focused range lets you test what sells before you spend more.

Monthly revenue is typically estimated at around £500 to £3,500, depending on your range, how many markets you attend and your online sales. Returns for poor fit can eat into margins, so it is worth factoring them in. A starting point is around 8 hours a week.

Check the distance selling rules, as online sales usually carry a right to cancel and return. Market traders usually need pitch permission and public liability insurance, so check with the organiser or council. Describe second-hand or vintage stock honestly, and make sure branded goods are genuine.