Online and market stall jewellery seller

Gift buyers and people who like distinctive pieces, found through search, social media and local events.

Profit on each piece sold, with higher margins if you source direct from makers or sell your own designs. Personalisation and engraving can add to the price.

• Choosing a clear niche and style
• Product photography and writing listings
• Packing and posting orders carefully

• Hallmarking rules for precious metal items, check weight exemptions and requirements with an Assay Office
• Market trading may need permission from the organiser or council, check before you book a pitch
• Distance selling rules give online customers a right to cancel, check the current consumer rules
• Insurance for stock in transit and public liability for market stalls
• Risk of unsold stock and crowded online marketplaces

Startup costs are typically around £500 to £2,500, depending on the stock you buy, your website or marketplace set-up and any market pitches. Unsold stock is a risk, so a focused range can help keep early spending down.

Monthly revenue is typically estimated at around £300 to £1,500, depending on your niche, how many hours you work and how many sales channels you use. These are revenue estimates, not profit, so allow for stock and fees.

Check hallmarking rules and weight exemptions for precious metal items with an Assay Office. Check whether the organiser or council needs to give permission for market pitches, and review the current consumer rules on distance selling and cancellation rights.