Jewellery wholesaler with a sample range

Visit boutiques and attend trade fairs with a sample range, then supply the shops that order in bulk.

Startup cost£3k to £12k
Monthly revenue£2k to £10k
Time needed15+ h/week
First incomeWeeks
  • £3k-12k
  • Part-time
  • Out and about

Estimates for a small start in the UK, not guarantees.

Official data

3,186 UK companies in this field, 40% registered in the last 2 years

SIC 46480 “Wholesale of watches and jewellery”. Source: Companies House, November 2026.

What it is

You carry a curated sample range to independent shops, book appointments and take stands at trade shows, then deliver repeat orders from your own stock.

Your first three steps

  1. Build a sample range of 30 to 60 pieces from two or three reliable suppliers, with a clear trade price list
  2. List independent shops within driving distance and book a first round of appointments
  3. Look at the dates and stand costs of regional gift and jewellery trade fairs before committing
Who pays

Independent jewellers, boutiques, gift shops and garden centres that buy jewellery and watches to resell.

How it makes money

You sell at wholesale prices above your buying cost. Income grows with the number of shops that reorder each season.

Skills that help
  • Face-to-face selling
  • Route and appointment planning
  • Pricing and keeping track of stock
Watch out for
  • Hallmarking rules for precious metal items, check with the assay office before selling
  • Trade fair stand costs can be high, check the return before booking
  • Insurance for stock in transit and samples in your vehicle, plus public liability
  • Late payments from shops, consider credit checks or payment up front for new accounts
  • Customs duty and import VAT if you buy from abroad

Deep research report · UK

Everything you need to start: jewellery wholesaler with a sample range

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a jewellery wholesale business?

Startup costs are typically around £3,000 to £12,000, depending on your sample range, initial stock, vehicle needs and any trade fair stands. Check the likely return before booking expensive trade fair stands.

What rules and risks should I check before selling jewellery to shops?

Things to check: hallmarking rules for precious metal items with the assay office, insurance for stock in transit and samples in your vehicle plus public liability, and customs duty and import VAT if you buy from abroad.

How much can a jewellery wholesaler bring in each month?

Monthly revenue is typically estimated at around £2,000 to £10,000, depending on how many shops you sign up and how often they reorder. Consider credit checks or upfront payment for new accounts, as late payments can happen.

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