Start an online linen and towel shop

Sell bed linen, towels and table textiles online, with stock kept at home or sent direct from suppliers.

Startup cost£1k to £5k
Monthly revenue£300 to £3k
Time needed8+ h/week
First incomeWeeks
  • £1k-5k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

4,072 UK companies in this field, 29% registered in the last 2 years

SIC 47510 “Retail sale of textiles in specialised stores”. Source: Companies House, November 2026.

What it is

A website or marketplace shop selling bed sets, sheets, towels and tablecloths. You can pick a niche such as organic cotton, pure linen or hotel-style towels.

Your first three steps

  1. Pick a niche and compare wholesale prices and minimum orders from a few UK suppliers
  2. Order samples, photograph them well and set up a simple online shop
  3. Start with a small range and test it with friends, family and a local social media group
Who pays

Households furnishing or refreshing a home, gift buyers, and small guesthouses or holiday lets buying in small quantities.

How it makes money

You buy at wholesale prices and sell at retail, earning the difference on each order. Bundles, sets and gift packs help raise the average order value.

Skills that help
  • Choosing quality products
  • Basic product photography and website setup
  • Order handling and customer service
Watch out for
  • Consumer rules on distance selling, including the right to cancel and returns, check the government guidance
  • Textile labelling rules for fibre content, check with Trading Standards
  • Returns can eat into margins, so set a clear policy
  • Check with your landlord or mortgage lender before storing stock at home
  • Sole trader registration with HMRC and public liability or product insurance

Deep research report · UK

Everything you need to start: online linen and towel shop

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online linen shop?

Estimates suggest startup costs are typically around £1,000 to £5,000, depending on your opening stock, website or marketplace setup and product photography, and whether you pick a niche such as organic cotton or pure linen.

What rules should I check when selling linen and towels online?

Check consumer rules on distance selling, including the right to cancel and returns, in the government guidance. Check textile labelling rules for fibre content with Trading Standards, and your landlord or mortgage lender's view on storing stock at home.

How much revenue can an online linen shop make?

Estimates suggest monthly revenue of typically around £300 to £3,000, depending on your niche, pricing and marketing. Returns can eat into margins, so set a clear policy. The estimates assume at least around 8 hours a week.

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