Online lino and vinyl, cut to size
Sell lino and vinyl by the metre online, with free samples and delivery, supplied by a wholesaler.
- £1.5k-8k
- Side hustle
- Online
Estimates for a small start in the UK, not guarantees.
Official data
5,253 UK companies in this field, 21% registered in the last 2 years
SIC 47530 “Retail sale of carpets, rugs, wall and floor coverings in specialised stores”. Source: Companies House, November 2026.
What it is
A website or marketplace shop selling vinyl and lino cut to size. Customers order free samples, then buy by the metre. A wholesaler or your own small storage space supplies the rolls.
Your first three steps
- Ask wholesalers whether they offer drop-shipping or small-quantity cutting, and compare their prices and delivery terms
- Set up a simple online shop with a small range, clear measuring guidance and a free sample offer
- Test delivery costs and damage risk with a few trial orders to friends or neighbours before you advertise
Who pays
Homeowners doing a kitchen or bathroom refresh, landlords and small trade customers who want delivery to their door.
How it makes money
You sell per metre or per cut piece at a markup over wholesale prices, plus delivery charges and add-ons like adhesive and trims.
Skills that help
- Online selling and basic product listings
- Careful, accurate order handling
- Customer service by email and phone
Watch out for
- Distance selling rules: cut-to-size goods are often treated differently on returns, but check the current consumer rules and write clear terms
- Damage in transit and wrong measurements, so agree who pays and keep records
- Public liability and product liability insurance, so check what your insurer needs
- Colour on screens can differ from the real floor, so send samples and say so
- Selling online counts towards your turnover for VAT, so keep an eye on the registration threshold
Deep research report · UK
Everything you need to start: online lino and vinyl, cut to size
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online lino and vinyl shop?
Estimates suggest startup costs are typically around £1,500 to £8,000, depending on your website or marketplace setup, samples and how much stock or storage you arrange. Many sellers start small and supply rolls through a wholesaler.
How much can an online flooring shop earn?
Monthly revenue is typically estimated at around £1,000 to £6,000, depending on how many orders you win and how well your listings and samples convert. It is revenue rather than profit, and you can start from about 10 hours a week.
What rules should I check when selling cut-to-size flooring online?
Check the current distance selling rules, since cut-to-size goods are often treated differently on returns, and write clear terms. Check what insurance you need, including public liability and product liability, and watch your turnover against the VAT registration threshold.
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