Online massage supplies shop

Sell massage tables, oils and treatment essentials to therapists and home users through your own website.

Startup cost£1.5k to £8k
Monthly revenue£500 to £5k
Time needed8+ h/week
First incomeMonths
  • £1.5k-8k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

10,030 UK companies in this field, 47% registered in the last 2 years

SIC 47750 “Retail sale of cosmetic and toilet articles in specialised stores”. Source: Companies House, November 2026.

What it is

An online shop selling massage tables, couches, oils, lotions, towels, hot stones and similar equipment. You can hold stock yourself or have some items sent direct from suppliers.

Your first three steps

  1. Research UK wholesalers and manufacturers and ask about trade accounts and minimum orders
  2. Pick a small, focused range, such as mobile therapists' kit, and set prices after checking competitors
  3. Set up an online shop, take clear product photos and tell local therapist groups and training providers about it
Who pays

Self-employed massage therapists, spas and salons, students on therapy courses, and private customers buying for home use.

How it makes money

You buy at trade prices and sell at a mark-up. Repeat orders for oils, couch roll and consumables bring steady income, while tables bring larger one-off sales.

Skills that help
  • Knowing massage products and what therapists need
  • Basic website and online shop skills
  • Customer service and stock control
Watch out for
  • Massage oils and lotions may count as cosmetic products, so check the UK rules on labelling and safety with Trading Standards before selling your own-brand items
  • Distance selling rules give customers cancellation and returns rights, so check what applies
  • Heavy items like tables cost a lot to ship and return, so check courier rates and damage risks
  • Check stock insurance and where you will store stock, especially if you work from home

Deep research report · UK

Everything you need to start: online massage supplies shop

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a massage supplies shop?

Estimates suggest startup costs typically around £1,500 to £8,000, depending on how much stock you hold, your website and whether some items are sent direct from suppliers. Check stock insurance and storage too.

What rules apply to selling massage oils and tables online?

Things to check include UK labelling and safety rules for massage oils and lotions that may count as cosmetic products, with Trading Standards, plus distance selling rules on cancellation and returns. Also check courier rates for heavy items and stock insurance.

How much can an online massage supplies shop earn?

Estimates suggest monthly revenue typically around £500 to £5,000, depending on your range, prices and how many therapists and home users you reach. Shipping and returns on heavy items can affect what you keep.

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