Music manager for local artists

Manage a few local bands or solo artists: find gigs, handle admin and promote them for a share of their income.

Startup cost£100 to £1k
Monthly revenue£100 to £1.5k
Time needed8+ h/week
First incomeMonths
  • £100-1k
  • Side hustle
  • From home

Estimates for a small start in the UK, not guarantees.

Official data

13,051 UK companies in this field, 32% registered in the last 2 years

SIC 73120 “Media representation services”. Source: Companies House, November 2026.

What it is

You act as the business side for a small roster of musicians, finding bookings, negotiating fees, handling emails and contracts, and helping plan releases and promotion. Most of the work is done from home plus attending gigs.

Your first three steps

  1. Go to local gigs and open mic nights and talk to two or three acts you believe in
  2. Draft a simple written management agreement covering commission, length and who pays expenses, and have a solicitor or music industry adviser check it
  3. Build a one-page profile for each artist and email it to 20 local venues, promoters and festivals
Who pays

The artists or bands you manage, usually as a percentage of what they earn from gigs, sales and other work.

How it makes money

A commission, often agreed as a percentage of the artist's earnings, set out in a written management agreement. Income grows as your artists get better-paid work.

Skills that help
  • Organising and chasing details
  • Negotiating and building contacts
  • Social media and basic promotion
  • Honest, clear communication
Watch out for
  • Get a proper written contract; check what happens if an artist leaves or signs elsewhere
  • Income can be small and slow at first, as commission depends on the artist earning
  • Keep client money separate and be clear on who pays upfront costs such as travel and promotion
  • Register as a sole trader with HMRC and keep records of commission received
  • Consider professional indemnity or public liability insurance, and check whether the Musicians' Union or similar bodies offer guidance

Deep research report · UK

Everything you need to start: music manager for local artists

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start as a music manager?

Startup costs are typically estimated at around £100 to £1,000, depending on what you spend on tools, travel and promotion. Be clear with your artists about who pays upfront costs such as travel and promotion.

How much can a music manager earn?

Monthly revenue is typically estimated at around £100 to £1,500, depending on how much your artists earn. Commission depends on their income, so earnings can be small and slow at first.

What should I check before managing artists?

Check you have a proper written contract, including what happens if an artist leaves or signs elsewhere. Also check registering as a sole trader with HMRC, keeping client money separate, and whether insurance or Musicians' Union guidance suits you.

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