Online music promotion for independent artists

Independent artists, small labels and bands who want help getting heard but can't afford a full management deal.

Fixed fee per campaign or a monthly retainer, sometimes with a small commission on larger deals.

• Writing press releases and pitches
• Social media know-how
• Building contacts with blogs, radio and curators
• Planning campaigns to a deadline

• Never promise results such as playlist placements or press coverage, as you can't guarantee them
• Avoid paid streams or fake followers, which can breach streaming platform rules and harm an artist
• Use clear written terms and a simple contract for each campaign
• Register as a sole trader with HMRC and check data protection rules if you keep contact lists
• Consider professional indemnity insurance

Startup costs are typically estimated at around £50 to £800, depending on the tools, website and contact-building time you invest in. Use clear written terms and a simple contract for each campaign.

Monthly revenue is typically estimated at around £200 to £2,500, depending on how many campaigns you take on. The estimates assume at least about 6 hours a week.

Never promise results such as playlist placements or press coverage. Avoid paid streams or fake followers, which can breach platform rules. Also check sole trader registration with HMRC, data protection rules for contact lists, and professional indemnity insurance.