Online specialist paint shop

Sell a focused range of paints and decorating supplies online, such as furniture or eco paints, with delivery to customers.

Colourful paint tins and brushes displayed on shelves in a decorating supply shop.
Startup cost£1.5k to £8k
Monthly revenue£800 to £4k
Time needed10+ h/week
First incomeWeeks
  • £1.5k-8k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

3,482 UK companies in this field, 22% registered in the last 2 years

SIC 47520 “Retail sale of hardware, paints and glass in specialised stores”. Source: Companies House, November 2026.

What it is

A web shop selling a niche range, for example furniture paint, eco-friendly paint, heritage colours or tester pots, along with brushes and supplies. You can hold stock at home or a small unit, or have suppliers send orders direct.

Your first three steps

  1. Choose a niche and compare what existing online sellers offer and charge
  2. Ask suppliers about wholesale accounts, minimum orders and whether they offer dropshipping
  3. Set up a simple online shop with a few products and test your packing and delivery costs on sample orders
Who pays

Homeowners, upcyclers and hobbyists who want a specific type of paint, and sometimes small decorators.

How it makes money

You sell products at a mark-up on what you pay suppliers, plus delivery charges. Bundles, such as paint with brushes and prep supplies, increase the value of each order.

Skills that help
  • Setting up and running an online shop
  • Product knowledge and writing clear guides
  • Packing and managing orders
  • Social media or search marketing
Watch out for
  • Paint is heavy and can leak, so check courier costs, packaging and any limits on sending certain products
  • Some solvent-based or flammable products have special rules for storage and carriage, check before you stock them
  • Check labelling, product safety and online selling rules, including returns, with Trading Standards or government guidance
  • Tinted-to-order paint may be treated differently on returns, so check and state your policy clearly
  • Check whether storing stock at home is allowed by your landlord, lender or insurer

Deep research report · UK

Everything you need to start: online specialist paint shop

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online paint shop?

Startup costs are typically around £1,500 to £8,000, depending on your range, whether you hold stock or have suppliers send orders direct, and your website set-up. These figures are estimates.

How much can an online specialist paint shop earn?

Monthly revenue is typically around £800 to £4,000, depending on your niche, range and marketing. These are estimates of revenue, not profit. You could start with around 10 hours a week.

What should I check before selling paint online?

Check courier costs, packaging and limits on sending certain products, and special storage and carriage rules for solvent-based or flammable items. Also check labelling, product safety and online selling rules with Trading Standards, your returns policy, and whether you may store stock at home.

Other ways to run this business

Similar retail ideas

Photo: Carola68 on Pixabay

More ideas →