Online specialist paint shop
Sell a focused range of paints and decorating supplies online, such as furniture or eco paints, with delivery to customers.
- £1.5k-8k
- Side hustle
- Online
Estimates for a small start in the UK, not guarantees.
Official data
3,482 UK companies in this field, 22% registered in the last 2 years
SIC 47520 “Retail sale of hardware, paints and glass in specialised stores”. Source: Companies House, November 2026.
What it is
A web shop selling a niche range, for example furniture paint, eco-friendly paint, heritage colours or tester pots, along with brushes and supplies. You can hold stock at home or a small unit, or have suppliers send orders direct.
Your first three steps
- Choose a niche and compare what existing online sellers offer and charge
- Ask suppliers about wholesale accounts, minimum orders and whether they offer dropshipping
- Set up a simple online shop with a few products and test your packing and delivery costs on sample orders
Who pays
Homeowners, upcyclers and hobbyists who want a specific type of paint, and sometimes small decorators.
How it makes money
You sell products at a mark-up on what you pay suppliers, plus delivery charges. Bundles, such as paint with brushes and prep supplies, increase the value of each order.
Skills that help
- Setting up and running an online shop
- Product knowledge and writing clear guides
- Packing and managing orders
- Social media or search marketing
Watch out for
- Paint is heavy and can leak, so check courier costs, packaging and any limits on sending certain products
- Some solvent-based or flammable products have special rules for storage and carriage, check before you stock them
- Check labelling, product safety and online selling rules, including returns, with Trading Standards or government guidance
- Tinted-to-order paint may be treated differently on returns, so check and state your policy clearly
- Check whether storing stock at home is allowed by your landlord, lender or insurer
Deep research report · UK
Everything you need to start: online specialist paint shop
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online paint shop?
Startup costs are typically around £1,500 to £8,000, depending on your range, whether you hold stock or have suppliers send orders direct, and your website set-up. These figures are estimates.
How much can an online specialist paint shop earn?
Monthly revenue is typically around £800 to £4,000, depending on your niche, range and marketing. These are estimates of revenue, not profit. You could start with around 10 hours a week.
What should I check before selling paint online?
Check courier costs, packaging and limits on sending certain products, and special storage and carriage rules for solvent-based or flammable items. Also check labelling, product safety and online selling rules with Trading Standards, your returns policy, and whether you may store stock at home.
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Photo: Carola68 on Pixabay