Artist selling originals at fairs and galleries
Paint a body of work and sell it through craft fairs, open studios, local galleries and your own shop page.
- £300-2.5k
- Part-time
- Out and about
Estimates for a small start in the UK, not guarantees.
Official data
41,489 UK companies in this field, 27% registered in the last 2 years
SIC 90030 “Artistic creation”. Source: Companies House, November 2026.
What it is
You create original paintings and sell them in person at art fairs and open studio events, through local galleries or shops, and online.
Your first three steps
- Create a coherent series of 10 to 15 paintings and photograph them well
- Apply for a stall at a local art fair or join your area's open studios trail
- Approach two or three local galleries or independent shops and ask about their submission process and commission terms
Who pays
Art buyers and collectors, visitors to fairs and open studios, and people buying gifts or decorating their homes.
How it makes money
Sales of originals, plus prints and cards. Galleries usually take a commission on each sale, so price with that in mind.
Skills that help
- A consistent, recognisable style
- Pricing and selling your own work
- Basic photography and framing knowledge
Watch out for
- Register as a sole trader with HMRC once you are trading
- Check stall fees, gallery commission rates and who is responsible for unsold or damaged work
- Public liability insurance is often required by fairs and markets
- Selling online may need a few basic checks on consumer rights, such as returns for distance sales
- Income can be uneven, so keep a cash buffer and another income source at first
Deep research report · UK
Everything you need to start: artist selling originals at fairs and galleries
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start selling paintings at fairs and galleries?
Startup costs are typically around £300 to £2,500, depending on your materials, framing, display equipment and stall fees. These are estimates, so budget for your own mix of events, galleries and online selling.
How much revenue can an artist make selling originals?
Estimated monthly revenue is typically around £150 to £2,500, depending on your prices, how much work you produce and how often you sell. Income can be uneven, so keep a cash buffer and another income source at first.
What should I check before selling paintings at fairs and galleries?
Register as a sole trader with HMRC once you are trading. Check stall fees, gallery commission rates and who is responsible for unsold or damaged work. Fairs often require public liability insurance, and online sales may need consumer rights checks, such as returns.
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Photo: bilgecangurer on Pixabay