Online paintings shop

Sell original and printed paintings from local artists through your own website and online marketplaces.

Framed paintings hanging on the walls of a small art shop for buyers.
Startup cost£300 to £3k
Monthly revenue£200 to £2.5k
Time needed6+ h/week
First incomeMonths
  • £300-3k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

2,686 UK companies in this field, 24% registered in the last 2 years

SIC 47781 “Retail sale in commercial art galleries”. Source: Companies House, November 2026.

What it is

An online shop selling original paintings and prints. You choose a style or theme, such as local landscapes or contemporary abstracts, and either buy stock outright or sell on commission for artists.

Your first three steps

  1. Pick a niche, such as local scenes or affordable abstracts, and approach 5 to 10 artists about selling their work
  2. Set up a simple online shop and write a clear agreement with each artist covering commission, pricing and returns
  3. Photograph each piece well, list it, and share it on Instagram and local community groups to find first buyers
Who pays

Home decorators, gift buyers, small businesses furnishing offices, cafes and rental properties.

How it makes money

A margin on each sale, usually a commission of the artist's price or a mark-up on stock you have bought. Framing and delivery can be charged as extras.

Skills that help
  • An eye for quality art
  • Social media and online selling
  • Good photography and descriptions
  • Building relationships with artists
Watch out for
  • Check you have written permission from artists to sell and reproduce their work, as copyright stays with them
  • Consumer rules on online sales, including returns and delivery, so check the current guidance
  • Insurance for stock held and for artworks in transit, and careful packaging to avoid damage
  • Register as a sole trader with HMRC and keep records of sales and artist payments

Deep research report · UK

Everything you need to start: online paintings shop

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online paintings shop?

Startup costs are typically around £300 to £3,000, depending on whether you buy stock outright or sell on commission, plus your website and packaging. Treat this as an estimate and budget for your own needs.

How much can an online paintings shop earn?

Monthly revenue is typically around £200 to £2,500, depending on your style, pricing and how well you reach buyers online. These are revenue estimates, not profit. You might start with around 6 hours a week.

What should I check before selling other artists' paintings online?

Check you have written permission from artists to sell and reproduce their work, as copyright stays with them. Also check current consumer guidance on returns and delivery, insurance for stock and transit, and registering as a sole trader with HMRC.

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Photo: Yevhen1971 on Pixabay

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