Online paintings shop
Sell original and printed paintings from local artists through your own website and online marketplaces.
- £300-3k
- Side hustle
- Online
Estimates for a small start in the UK, not guarantees.
Official data
2,686 UK companies in this field, 24% registered in the last 2 years
SIC 47781 “Retail sale in commercial art galleries”. Source: Companies House, November 2026.
What it is
An online shop selling original paintings and prints. You choose a style or theme, such as local landscapes or contemporary abstracts, and either buy stock outright or sell on commission for artists.
Your first three steps
- Pick a niche, such as local scenes or affordable abstracts, and approach 5 to 10 artists about selling their work
- Set up a simple online shop and write a clear agreement with each artist covering commission, pricing and returns
- Photograph each piece well, list it, and share it on Instagram and local community groups to find first buyers
Who pays
Home decorators, gift buyers, small businesses furnishing offices, cafes and rental properties.
How it makes money
A margin on each sale, usually a commission of the artist's price or a mark-up on stock you have bought. Framing and delivery can be charged as extras.
Skills that help
- An eye for quality art
- Social media and online selling
- Good photography and descriptions
- Building relationships with artists
Watch out for
- Check you have written permission from artists to sell and reproduce their work, as copyright stays with them
- Consumer rules on online sales, including returns and delivery, so check the current guidance
- Insurance for stock held and for artworks in transit, and careful packaging to avoid damage
- Register as a sole trader with HMRC and keep records of sales and artist payments
Deep research report · UK
Everything you need to start: online paintings shop
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online paintings shop?
Startup costs are typically around £300 to £3,000, depending on whether you buy stock outright or sell on commission, plus your website and packaging. Treat this as an estimate and budget for your own needs.
How much can an online paintings shop earn?
Monthly revenue is typically around £200 to £2,500, depending on your style, pricing and how well you reach buyers online. These are revenue estimates, not profit. You might start with around 6 hours a week.
What should I check before selling other artists' paintings online?
Check you have written permission from artists to sell and reproduce their work, as copyright stays with them. Also check current consumer guidance on returns and delivery, insurance for stock and transit, and registering as a sole trader with HMRC.
Other ways to run this business
Similar retail ideas
Online pottery and ceramics shop
Sell handmade and imported pottery to gift buyers and homeowners through your own website and marketplaces.
- £500-3k
- Side hustle
- Online
Online gift wrap and packaging shop
Sell wrapping paper, ribbons and gift bags online to shoppers and small businesses, packed from home.
- £300-3k
- Side hustle
- Online
Home bonsai nursery selling online
Grow and train bonsai at home, then sell trees, pots and tools to hobbyists and gift buyers online.
- £500-3k
- Side hustle
- From home
Online crystals and spiritual goods shop
Sell crystals, incense, tarot decks and ritual items to UK customers through your own website or marketplaces.
- £500-3k
- Side hustle
- Online
Bazaar market stall
Sell a mix of everyday goods and imported items from a stall at local markets and fairs.
- £500-3k
- Side hustle
- Out and about
Bakery equipment reseller
Sell ovens, mixers and proofers to new and growing bakeries, working from home with supplier stock.
- £500-3k
- Side hustle
- From home
Photo: Yevhen1971 on Pixabay