Online perfume shop with sample sets

Sell fragrances and discovery sample sets online, with friendly scent advice to help people choose.

Perfume bottles lined up on a shop counter with a customer sampling scents.
Startup cost£1k to £5k
Monthly revenue£500 to £3.5k
Time needed8+ h/week
First incomeMonths
  • £1k-5k
  • Side hustle
  • Online

Estimates for a small start in the UK, not guarantees.

Official data

10,030 UK companies in this field, 47% registered in the last 2 years

SIC 47750 “Retail sale of cosmetic and toilet articles in specialised stores”. Source: Companies House, November 2026.

What it is

A small online fragrance shop selling bottles from authorised suppliers, with advice by message or email to help customers pick a scent. Stock is kept at home or in a small storage space.

Your first three steps

  1. Approach authorised wholesalers and brand distributors to ask about trade accounts and minimum orders
  2. Set up a simple online shop and write honest scent descriptions to guide shoppers
  3. Start with a small range of popular fragrances and offer a few gift sets to test what sells
Who pays

Gift buyers, people looking for a new signature scent and fragrance fans who prefer to shop from home.

How it makes money

Profit on each bottle sold, which is the difference between your trade price and your selling price. Gift sets and bundles can raise the value of each order.

Skills that help
  • Good knowledge of fragrance families and notes
  • Clear, friendly written advice
  • Basic online shop and photography skills
  • Stock and order tracking
Watch out for
  • Buy only from authorised or reputable suppliers, as fake or grey-market stock is a risk
  • Check the rules on shipping perfume, as it is flammable and couriers may have restrictions
  • Distance selling rules give customers cancellation and returns rights, so check what applies
  • Check cosmetics and product safety rules if you sell your own mixed or decanted products
  • Product liability and public liability insurance, and a check with your landlord or mortgage lender if you store stock at home

Deep research report · UK

Everything you need to start: online perfume shop with sample sets

Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online perfume shop?

Startup costs are typically around £1,000 to £5,000, depending on how much stock you buy, how you set up your online shop and what packaging you need. These are estimates, so plan your own opening stock carefully.

How much can an online perfume shop earn?

Monthly revenue is typically around £500 to £3,500, depending on your range, pricing, how many orders you get and the time you spend. The estimates start from about eight hours a week. Treat them as estimates only.

What rules should I check before selling perfume online?

Check you buy only from authorised or reputable suppliers, and the rules for shipping flammable perfume with couriers. Look at distance selling rights on cancellations and returns, cosmetics safety rules if you decant or mix products, and insurance. Check with your landlord or lender if you store stock at home.

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Photo: djedj on Pixabay

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