Online physio and rehab equipment shop

People recovering from injury or managing a long-term condition, sports club members, and small physio, massage and sports therapy practices.

You buy at trade price and sell at a margin. You can add bundles, such as a home knee rehab kit, to raise the average order value.

• Basic online selling and product listings
• Understanding what products are used for
• Customer service and handling returns

• Check whether any product you sell counts as a medical device, which can bring extra rules from the MHRA
• Avoid health claims you cannot back up, such as saying a product cures or treats a condition
• Consumer rules on distance selling and returns apply to online sales, so check the details
• Product liability insurance as well as public liability, and check what your supplier covers
• Register as a sole trader or limited company, and keep an eye on the VAT threshold

Startup costs are typically around £1,000 to £6,000, depending on whether you hold stock yourself or have a supplier post orders. These are estimates, so check supplier terms and insurance first.

Check whether any product counts as a medical device, which can bring extra MHRA rules. Avoid health claims you cannot back up, check consumer rules on distance selling and returns, and consider product liability insurance and the VAT threshold.

Monthly revenue is typically around £500 to £4,000, depending on your products, pricing and how many customers you reach. This is an estimate, and you would typically need at least about 8 hours a week.