Postnatal doula

Help new families at home in the early weeks with feeding support, newborn care, light housework and rest.

Startup cost£500 to £2k
Monthly revenue£600 to £3k
Time needed8+ h/week
First incomeWeeks
  • £500-2k
  • Side hustle
  • Out and about

Estimates for a small start in the UK, not guarantees.

What it is

You visit families in their own homes after the birth on pre-booked shifts. You support the parents emotionally, help with newborn routines, do light household tasks and prepare simple meals, so they can rest and recover.

Your first three steps

  1. Compare postnatal doula training courses and choose one that suits you
  2. Arrange a DBS check and insurance, and check any first aid training clients may expect
  3. Offer introductory visits through local baby groups, health visitor contacts and social media parent groups
Who pays

New parents, including those with twins or older children, and sometimes relatives paying as a gift.

How it makes money

An hourly rate, often booked in blocks of a few hours, daytime or overnight. Regular bookings give steadier income than on-call birth work.

Skills that help
  • Warm, patient and non-judgemental
  • Practical around the home and with newborns
  • Organised and dependable with set shifts
Watch out for
  • Doulas are not regulated by law in the UK, so check what training clients and professional bodies expect
  • Insurance suitable for working in clients' homes
  • Do not give medical advice, and know when to suggest a family speaks to their midwife, health visitor or GP
  • Overnight shifts are tiring, so plan your rest and travel
  • Rates and demand vary by area, so check local prices

🔒 Full research report for UK

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to become a postnatal doula?

Startup costs are estimated at typically around £500 to £2,000, depending on the training you choose, insurance and basic materials. Treat this as an estimate and compare what different courses and providers charge.

How much can a postnatal doula earn?

Monthly revenue is typically estimated at around £600 to £3,000, depending on how many shifts you book and your local rates. Rates and demand vary by area, so check local prices. The estimate assumes about 8 hours a week or more.

What should I check before working in clients' homes?

Doulas are not regulated by law in the UK, so check what training clients and professional bodies expect. Check insurance suitable for working in homes, and avoid giving medical advice. Plan rest and travel around tiring overnight shifts.

Other ways to run this business

Similar health and wellness ideas

More ideas →