Online poultry feed and equipment supplier

Hobby keepers and smallholders who live too far from a rural shop or want feed delivered, plus new hen keepers buying a starter set.

Margin on products, with regular repeat orders for feed and bedding. Delivery charges or collection discounts help cover your costs.

• Basic knowledge of keeping poultry
• Setting up and running an online shop
• Stock control and packing orders
• Clear, helpful customer service

• Check whether you need to register as a feed business with your local authority
• Check with your landlord, mortgage lender or council before storing stock or running deliveries from home
• Feed is heavy and bulky, so plan storage, damp and pest control and safe lifting
• Check the rules before selling live birds, including council licensing, bird flu controls and welfare duties
• Public liability and product or stock insurance
• Delivery costs can erode margins, so price delivery carefully

Startup costs are typically estimated at around £1,500 to £8,000, depending on how much stock you buy, your storage set-up and how you build your online shop. Delivery costs can erode margins, so price delivery carefully.

Monthly revenue is typically estimated at around £600 to £3,000, depending on your range, your delivery area and how many customers you reach. The estimate starts from about 10 hours a week. Revenue is not profit, as stock and delivery costs come out of it.

Check whether you need to register as a feed business with your local authority. Check with your landlord, mortgage lender or council before storing stock or running deliveries from home, and check the rules before selling live birds, plus public liability and stock insurance.