Full-service short-let agency
Build a full-time agency managing a portfolio of serviced flats with your own cleaning and guest team.
- £2k-10k
- Full-time
- Own premises
Estimates for a small start in the UK, not guarantees.
Official data
126,025 UK companies in this field, 24% registered in the last 2 years
SIC 68320 “Management of real estate on a fee or contract basis”. Source: Companies House, November 2026.
What it is
A growing business managing a portfolio of short-stay apartments, with a small team for cleaning, changeovers and guest support, and often a small storage space for linen and supplies.
Your first three steps
- Create a clear owner pitch with your fees, services and a sample monthly report, then approach landlords and investors
- Choose a booking and channel management system and set up listings on the main booking sites
- Recruit reliable cleaners on a trial basis and set up linen, key handover and out-of-hours guest support
Who pays
Property investors, landlords and owners of several flats, who pay for a hands-off service.
How it makes money
Commission on bookings across the portfolio, plus charges for cleaning, linen, setup or extra services. More properties spread the fixed costs.
Skills that help
- Managing people and rotas
- Pricing and sales to win owners
- Handling complaints calmly
- Basic bookkeeping
Watch out for
- Check planning rules and any short-let registration or limits in your area with the council
- Employer's liability insurance once you hire, plus public liability and professional indemnity cover
- Check cleaners' employment status carefully, as self-employed or employed depends on how they work
- Fire safety, gas and electrical checks and guest safety duties, check what applies to each property
- Hold owner and guest money correctly, and check whether client money protection or other rules apply
- Reliance on a few big booking platforms and a few owners can make income uneven
Deep research report · UK
Everything you need to start: full-service short-let agency
Researched with live web search for United Kingdom: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start a short-let agency?
Startup costs are typically around £2,000 to £10,000, depending on team size, storage for linen and supplies, and how large a portfolio you take on. These are estimates. Also check employer's liability, public liability and professional indemnity cover.
How much can a short-let management agency earn?
Monthly revenue is typically around £2,000 to £10,000, depending on how many flats you manage and how you price your service. This is an estimate, and it usually means at least about 35 hours a week. Reliance on a few platforms or owners can make income uneven.
What rules should I check before running a short-let agency?
Check planning rules and any short-let registration or limits with the council. Check cleaners' employment status, fire, gas and electrical safety duties for each property, and whether client money protection or other rules apply to how you hold owner and guest money.
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