Guided walking tours for visitors

Domestic and overseas tourists, day-trippers, school and club groups, and local people looking for something different to do.

Ticket price per person sold through your own website and booking platforms, or a pay-what-you-feel model. Private group bookings are usually priced per group.

• Confident public speaking and storytelling
• Good local knowledge and research
• Organised, friendly and good with groups

• Public liability insurance, and check what venues or platforms ask for
• Check whether your council or any attraction requires permission for groups or for entering sites
• Accuracy of your stories, and keeping group size safe on busy pavements
• Weather and low seasons can make income uneven

Startup costs are typically around £200 to £1,500, depending on your route research, insurance and marketing. These are estimates, so plan your own budget before launching.

Monthly revenue is typically around £300 to £2,500, depending on group sizes, how often you run tours and the season. Estimates start from about 6 hours a week, and income can be uneven.

Check that you have public liability insurance and what venues or booking platforms ask for. Also check whether your council or any attraction requires permission for groups or entering sites, and keep group sizes safe on busy pavements.