Online t-shirt store with print-on-demand

Individual shoppers who find you through social media, search or marketplaces, plus gift buyers.

You keep the difference between your selling price and the print partner's cost per shirt. Extra income can come from hoodies, tote bags and mugs.

• Basic graphic design
• Social media marketing
• Spotting a niche audience

• Check you have the rights to every image, font and phrase, and avoid copying brands, logos or film and TV characters
• Online sellers must follow consumer rules on returns and clear pricing, so check the current guidance
• Margins can be thin after platform fees and advertising
• Register as a sole trader with HMRC once you start trading, and check when VAT applies

Startup costs are typically around £100 to £800, depending on your shop platform, design tools and any early advertising. These are estimates. Margins can be thin after platform fees and advertising, so check your numbers before you launch.

Monthly revenue is typically around £100 to £2,000, depending on your niche, designs and how well you reach customers. This is an estimate of revenue, not profit, and it can start from around 5 hours a week.

Check you have the rights to every image, font and phrase, and avoid copying brands, logos or film and TV characters. Also check current consumer rules on returns and clear pricing, plus HMRC sole trader registration and when VAT applies.