Online vitamin and supplement shop

Health-conscious adults looking for everyday supplements, often with a particular need such as vegan diets, sports or joint comfort.

You buy at trade price and sell at a higher retail price, earning the margin on each order. Subscriptions and bundles can bring repeat orders.

• Basic website or online shop skills
• Writing clear product descriptions
• Careful stock and order handling

• Health and nutrition claims are tightly controlled, check the rules with Trading Standards and the ASA before writing product pages
• Check labelling and ingredient rules, and avoid products that look like medicines or contain restricted ingredients
• Check how to register as a food business with your local council, and whether storing stock at home is allowed
• Public liability and product liability insurance
• Short best-before dates can leave you with unsold stock

Startup costs are typically around £1,000 to £5,000, depending on your website, the stock you buy in and your chosen niche. These are estimates only. Short best-before dates can leave you with unsold stock, so buy carefully.

Monthly revenue is typically around £300 to £3,000, depending on your niche, product range and how many customers you reach. These are estimates, not guarantees, and revenue is not profit once stock, postage and other costs are paid.

Check health and nutrition claim rules with Trading Standards and the ASA before writing product pages. Also check labelling and ingredient rules, how to register as a food business with your local council, and what insurance you need.