Wig shop with private fitting room

People with medical hair loss, customers wanting a new look, and people buying for performance, costume or events.

Margin on wigs and accessories, plus charges for fitting, restyling, repairs and cleaning, and repeat sales as wigs wear out.

• Retail and stock management
• Sensitive, confident customer service
• Hair styling or a trained stylist on hand
• Managing rent and cash flow

• Lease terms, business rates and any small business rate relief you may qualify for, so check with your council
• Public liability, stock and contents insurance, and employer's liability insurance once you hire
• Check planning and change of use rules for your chosen unit
• Stock is a big cost, and slow-selling styles can tie up money
• Sensitive customers need private space and careful, respectful service

Startup costs are typically estimated at around £10,000 to £40,000, depending on the unit, fit-out and how much stock you buy. Stock is a big cost, and slow-selling styles can tie up money.

Check your lease terms, business rates and any small business rate relief with your council, plus planning and change of use rules for your unit. You will also want public liability, stock and contents insurance, and employer's liability insurance once you hire.

Monthly revenue is typically estimated at around £4,000 to £18,000, depending on location, range and customer numbers. That is revenue, not profit, so rent and stock costs come out of it. Plan for at least around 30 hours a week.